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Distribute Your Music to Tencent Music
Release your music across Tencent Music Entertainment's major music platforms and reach listeners throughout mainland China. Tencent Music Entertainment (TME) operates some of China's most widely used music services, including QQ Music, Kugou Music, Kuwo Music, and WeSing, covering streaming, karaoke, social music, and other entertainment experiences. Distribute your music to Tencent Music through Euphoria and manage your releases alongside hundreds of other digital music platforms from one dashboard.
Tencent Music at a Glance
Headquarters
Shenzhen, China
Availability
Mainland China
Artist Platform
Tencent Musician Platform
Distribution Method
Through labels / music distributors
Best For
Chinese audiences, C-pop, international music, and artists targeting mainland China
Editorial Playlists
Yes (opportunities vary by platform)
Why Release on Tencent Music?
Reach listeners across mainland China
Tencent Music Entertainment is one of the largest music and audio entertainment companies in China.
Rather than operating a single streaming service, TME has built an ecosystem of music platforms including QQ Music, Kugou Music, Kuwo Music, and WeSing.
For Chinese and international artists targeting mainland China, distributing across Tencent Music's platforms provides access to different audiences and listening experiences within the same wider ecosystem.
Get your music on QQ Music
QQ Music is one of Tencent Music's flagship streaming platforms, offering music streaming, personalised recommendations, charts, music videos, artist content, and other entertainment features.
It is an important destination for both Chinese and international releases and is particularly relevant for artists looking to establish a presence in mainland China's digital music market.
Reach different audiences through Kugou and Kuwo
Tencent Music's ecosystem extends beyond QQ Music.
Kugou Music is another major Chinese music streaming service offering a broad range of music and entertainment experiences, while Kuwo Music provides streaming, recommendations, charts, and other music content.
Making your catalogue available across these services gives listeners more ways to discover your releases regardless of which Chinese music platform they prefer.
Go beyond streaming with WeSing
Tencent Music also operates WeSing, its social karaoke platform.
WeSing allows users to sing, perform, interact, and socialise around music, extending TME's ecosystem beyond conventional listening.
This gives Tencent Music a distinctive position: music can become part of streaming, karaoke, live entertainment, and social experiences across its different services.
Reach listeners across more devices
Tencent Music has expanded its services beyond smartphones and computers into connected cars, smart speakers, televisions, wearables, and other connected devices.
For artists, this creates additional listening environments where music can reach audiences throughout their daily routines.
Release Procedures & Requirements
How Music Gets on Tencent Music
Artists and labels generally deliver official releases to Tencent Music through labels and music distributors.
Upload your release to Euphoria.
We validate your metadata, audio, and artwork.
Your release is delivered to Tencent Music.
Eligible music is processed across supported Tencent Music platforms.
Your music becomes available according to the approved release schedule.
Eligible royalties are reported back to Euphoria.
Distribute with Euphoria
Publish your music across supported Tencent Music platforms and hundreds of other digital music services from a single release.
Release Management
Release to Tencent Music
Delivery to supported TME platforms
Schedule future releases
Metadata management
Existing UPC & ISRC support
Release updates
Artist & Regional Support
Dedicated account management
China market distribution support
Artist profile troubleshooting
Release troubleshooting
Regional release support
Distribution Benefits
Unlimited releases
One dashboard for all platforms
Monthly royalty reporting
Detailed analytics
Who Should Release on Tencent Music?
Tencent Music is particularly valuable if you:
Want to reach listeners in mainland China
Want your music available on QQ Music, Kugou Music, and Kuwo Music
Are a Chinese artist or label
Are an international artist looking to enter the Chinese market
Release C-pop, Mandopop, Cantopop, K-pop, J-pop, or international music
Want a broader presence across China's local music platforms
Frequently
Asked Questions
Which music platforms are part of Tencent Music?
Tencent Music Entertainment operates a portfolio of music and audio platforms in China, including QQ Music, Kugou Music, Kuwo Music, and WeSing. QQ Music, Kugou, and Kuwo focus heavily on music streaming, while WeSing adds karaoke and social music experiences to the wider Tencent Music ecosystem.
How do I get my music on QQ Music, Kugou, and Kuwo?
Artists and labels generally distribute official releases to Tencent Music's streaming platforms through music distributors. Euphoria can deliver eligible music to Tencent Music alongside hundreds of other digital platforms and manage the distribution process on your behalf.
Can I upload my music directly to Tencent Music?
Tencent Music operates services for musicians and creators, but commercial catalogue distribution and direct artist-upload programmes are not necessarily the same process. Artists and labels can distribute official releases through music distributors such as Euphoria, allowing the same release to be managed alongside other Chinese and international DSPs.
Can international artists release music on Tencent Music?
Yes. When distributing through Euphoria, you can schedule your release for a future date. We recommend submitting your music in advance to allow sufficient time for processing, particularly if you want your Chinese and international releases to become available around the same time.
Can I choose my Tencent Music release date?
Yes. When distributing through Euphoria, you can schedule your release for a future date. We recommend submitting your music in advance to allow sufficient time for processing, particularly if you want your Chinese and international releases to become available around the same time.
Do I need to distribute separately to QQ Music, Kugou, and Kuwo?
Not necessarily. QQ Music, Kugou Music, and Kuwo Music are all part of Tencent Music Entertainment, and distributors may deliver eligible releases across supported TME services through the same distribution relationship. When distributing through Euphoria, you can select Tencent Music as part of your release distribution without having to manage separate uploads to each individual platform.
Can I update my release after it goes live on Tencent Music?
Supported metadata and release updates can generally be submitted through your distributor. If your music was distributed through Euphoria, our team can help submit eligible changes to Tencent Music. Some changes may require additional review or may not be supported after release.
Does Tencent Music pay music royalties? How much?
Yes. Eligible music usage across Tencent Music's services generates royalties for music rights holders under applicable licensing arrangements. There is no single fixed per-stream rate across QQ Music, Kugou, Kuwo, and other TME services, and earnings can vary depending on the platform, type of usage, subscription plan, and applicable licensing agreement. If your music is distributed through Euphoria, eligible Tencent Music revenue will be included in your regular royalty reports and payouts.
Related
Resources
Related Resources
Ready to release on Tencent Music?
Reach listeners across QQ Music, Kugou, Kuwo, and Tencent Music's wider music ecosystem in mainland China. Distribute your music to Tencent Music with Euphoria and manage your Chinese and global releases from a single dashboard.
For Labels & Artists
For Creators
Music, rights, royalties and content—connected for labels, artists and creators.
About
For Labels & Artists
For Creators
Music, rights, royalties and content—connected for labels, artists and creators.
About
Menu
Distribute Your Music to Tencent Music
Release your music across Tencent Music Entertainment's major music platforms and reach listeners throughout mainland China. Tencent Music Entertainment (TME) operates some of China's most widely used music services, including QQ Music, Kugou Music, Kuwo Music, and WeSing, covering streaming, karaoke, social music, and other entertainment experiences. Distribute your music to Tencent Music through Euphoria and manage your releases alongside hundreds of other digital music platforms from one dashboard.
Tencent Music at a Glance
Headquarters
Shenzhen, China
Availability
Mainland China
Artist Platform
Tencent Musician Platform
Distribution Method
Through labels / music distributors
Best For
Chinese audiences, C-pop, international music, and artists targeting mainland China
Editorial Playlists
Yes (opportunities vary by platform)
Why Release on Tencent Music?
Reach listeners across mainland China
Tencent Music Entertainment is one of the largest music and audio entertainment companies in China.
Rather than operating a single streaming service, TME has built an ecosystem of music platforms including QQ Music, Kugou Music, Kuwo Music, and WeSing.
For Chinese and international artists targeting mainland China, distributing across Tencent Music's platforms provides access to different audiences and listening experiences within the same wider ecosystem.
Get your music on QQ Music
QQ Music is one of Tencent Music's flagship streaming platforms, offering music streaming, personalised recommendations, charts, music videos, artist content, and other entertainment features.
It is an important destination for both Chinese and international releases and is particularly relevant for artists looking to establish a presence in mainland China's digital music market.
Reach different audiences through Kugou and Kuwo
Tencent Music's ecosystem extends beyond QQ Music.
Kugou Music is another major Chinese music streaming service offering a broad range of music and entertainment experiences, while Kuwo Music provides streaming, recommendations, charts, and other music content.
Making your catalogue available across these services gives listeners more ways to discover your releases regardless of which Chinese music platform they prefer.
Go beyond streaming with WeSing
Tencent Music also operates WeSing, its social karaoke platform.
WeSing allows users to sing, perform, interact, and socialise around music, extending TME's ecosystem beyond conventional listening.
This gives Tencent Music a distinctive position: music can become part of streaming, karaoke, live entertainment, and social experiences across its different services.
Reach listeners across more devices
Tencent Music has expanded its services beyond smartphones and computers into connected cars, smart speakers, televisions, wearables, and other connected devices.
For artists, this creates additional listening environments where music can reach audiences throughout their daily routines.
Release Procedures & Requirements
How Music Gets on Tencent Music
Artists and labels generally deliver official releases to Tencent Music through labels and music distributors.
Upload your release to Euphoria.
We validate your metadata, audio, and artwork.
Your release is delivered to Tencent Music.
Eligible music is processed across supported Tencent Music platforms.
Your music becomes available according to the approved release schedule.
Eligible royalties are reported back to Euphoria.
Distribute with Euphoria
Publish your music across supported Tencent Music platforms and hundreds of other digital music services from a single release.
Release Management
Release to Tencent Music
Delivery to supported TME platforms
Schedule future releases
Metadata management
Existing UPC & ISRC support
Release updates
Artist & Regional Support
Dedicated account management
China market distribution support
Artist profile troubleshooting
Release troubleshooting
Regional release support
Distribution Benefits
Unlimited releases
One dashboard for all platforms
Monthly royalty reporting
Detailed analytics
Who Should Release on Tencent Music?
Tencent Music is particularly valuable if you:
Want to reach listeners in mainland China
Want your music available on QQ Music, Kugou Music, and Kuwo Music
Are a Chinese artist or label
Are an international artist looking to enter the Chinese market
Release C-pop, Mandopop, Cantopop, K-pop, J-pop, or international music
Want a broader presence across China's local music platforms
Frequently
Asked Questions
Which music platforms are part of Tencent Music?
Tencent Music Entertainment operates a portfolio of music and audio platforms in China, including QQ Music, Kugou Music, Kuwo Music, and WeSing. QQ Music, Kugou, and Kuwo focus heavily on music streaming, while WeSing adds karaoke and social music experiences to the wider Tencent Music ecosystem.
How do I get my music on QQ Music, Kugou, and Kuwo?
Artists and labels generally distribute official releases to Tencent Music's streaming platforms through music distributors. Euphoria can deliver eligible music to Tencent Music alongside hundreds of other digital platforms and manage the distribution process on your behalf.
Can I upload my music directly to Tencent Music?
Tencent Music operates services for musicians and creators, but commercial catalogue distribution and direct artist-upload programmes are not necessarily the same process. Artists and labels can distribute official releases through music distributors such as Euphoria, allowing the same release to be managed alongside other Chinese and international DSPs.
Can international artists release music on Tencent Music?
Yes. When distributing through Euphoria, you can schedule your release for a future date. We recommend submitting your music in advance to allow sufficient time for processing, particularly if you want your Chinese and international releases to become available around the same time.
Can I choose my Tencent Music release date?
Yes. When distributing through Euphoria, you can schedule your release for a future date. We recommend submitting your music in advance to allow sufficient time for processing, particularly if you want your Chinese and international releases to become available around the same time.
Do I need to distribute separately to QQ Music, Kugou, and Kuwo?
Not necessarily. QQ Music, Kugou Music, and Kuwo Music are all part of Tencent Music Entertainment, and distributors may deliver eligible releases across supported TME services through the same distribution relationship. When distributing through Euphoria, you can select Tencent Music as part of your release distribution without having to manage separate uploads to each individual platform.
Can I update my release after it goes live on Tencent Music?
Supported metadata and release updates can generally be submitted through your distributor. If your music was distributed through Euphoria, our team can help submit eligible changes to Tencent Music. Some changes may require additional review or may not be supported after release.
Does Tencent Music pay music royalties? How much?
Yes. Eligible music usage across Tencent Music's services generates royalties for music rights holders under applicable licensing arrangements. There is no single fixed per-stream rate across QQ Music, Kugou, Kuwo, and other TME services, and earnings can vary depending on the platform, type of usage, subscription plan, and applicable licensing agreement. If your music is distributed through Euphoria, eligible Tencent Music revenue will be included in your regular royalty reports and payouts.
Related
Resources
Related Resources
Ready to release on Tencent Music?
Reach listeners across QQ Music, Kugou, Kuwo, and Tencent Music's wider music ecosystem in mainland China. Distribute your music to Tencent Music with Euphoria and manage your Chinese and global releases from a single dashboard.
For Labels & Artists
For Creators
Music, rights, royalties and content—connected for labels, artists and creators.
About