Reach listeners across mainland China

Soda Music is a music streaming service developed by the Douyin team and designed primarily for the mainland Chinese market.

For Chinese and international artists targeting China, releasing on Soda Music expands your presence beyond established local platforms such as NetEase Cloud Music and Tencent Music's services.

Get discovered through personalised recommendations

Discovery is central to the Soda Music experience.

Rather than relying only on traditional search and charts, Soda Music uses personalised recommendations to surface songs based on each listener's interests and listening behaviour.

Its recommendation-led experience makes it particularly relevant for emerging artists whose music may reach listeners even when they haven't searched for the artist directly.

A music experience inspired by short-form content

Soda Music uses a vertical, swipe-based interface that feels familiar to users of short-form content platforms.

Listeners can move quickly between songs and discover new music through a continuous recommendation feed, creating a different experience from conventional library-focused streaming apps.

For artists, this gives individual tracks another opportunity to capture listeners quickly through the music itself.

Connect with the Douyin ecosystem

One of Soda Music's most distinctive features is its relationship with Douyin, ByteDance's short-form video platform in mainland China.

Soda Music and Douyin are closely connected, allowing music discovery and listening behaviour to move more naturally between social content and full-track music streaming.

This creates a useful combination for artists: Douyin can introduce a song through short-form content, while Soda Music provides a dedicated environment for listeners to explore and stream music.

Expand your presence across China's music market

China has its own distinctive ecosystem of streaming and social music platforms.

Making your catalogue available on Soda Music alongside NetEase Cloud Music, QQ Music, Kugou, Kuwo, Douyin, and other Chinese services gives listeners more ways to find your releases.

For international artists entering China, broad local availability can be an important part of building a presence beyond global DSPs.