Reach listeners in mainland China

NetEase Cloud Music is one of China's leading music streaming platforms and provides access to a large and highly engaged domestic audience.

For Chinese artists and international artists looking to develop their presence in mainland China, distributing to NetEase Cloud Music adds an important local platform to a global release strategy.

A strong community for independent music

NetEase Cloud Music has built a reputation for discovering and supporting emerging and independent musicians.

Through NetEase Musicians (网易音乐人), independent artists can release original music, access performance data, use promotional tools, manage earnings, and participate in artist development programmes.

This makes NetEase Cloud Music particularly relevant for independent and emerging artists looking to develop an audience in China.

Music discovery beyond traditional playlists

NetEase Cloud Music combines editorial curation with personalised recommendations such as Private FM (私人FM) and daily recommendations.

The platform is also known for user-created playlists and music discovery driven by listening behaviour, giving releases multiple ways to reach new listeners.

Build a community around your music

Social interaction is a central part of the NetEase Cloud Music experience. Listeners can comment on songs, create and share playlists, follow artists, and interact with music-related content and communities.

For artists, this creates opportunities to build engagement around a release beyond streams alone.

Promotional opportunities in China

NetEase Cloud Music works with labels, distributors, and music companies on campaigns designed to introduce artists and releases to Chinese audiences.

For priority releases, opportunities may include editorial playlist pitching, featured placements, and other in-platform promotional campaigns, subject to NetEase Cloud Music's editorial approval.