Make your music available for Reels and Stories

Music delivered to Meta can become available in the music library used across supported Facebook and Instagram experiences.

On Instagram, users can search for eligible songs and add them to content such as Reels and Stories, helping your music become part of the videos and moments people share with their audiences.

For artists, this creates a different type of exposure from traditional streaming: your listeners aren't just playing your music—they can create with it.

Reach new listeners through Reels

Instagram Reels has become an important place for music discovery.

A song can reach new audiences when creators use it in dance videos, lifestyle content, memes, tutorials, travel videos, transformations, and other short-form content.

As more people create with a track, the music can travel beyond an artist's existing followers and introduce the release to listeners who may later search for the full song or artist.

Turn fans into creators

Social music distribution gives fans another way to interact with a release.

Instead of simply sharing a streaming link, listeners can use your music as the soundtrack to their own content. Each Reel, Story, or other supported use creates another potential touchpoint between your music and a new audience.

For releases with memorable hooks or moments that work naturally with short-form video, this can become an important part of the overall release strategy.

Reach audiences across both Instagram and Facebook

Delivering music to Meta can make eligible content available across supported music experiences on both Instagram and Facebook.

This provides additional reach across two of the world's largest social platforms without requiring artists to manage music delivery to each platform separately.

Music availability can vary by country, product, account type, and licensing rights.

Protect and manage your music across Meta

Meta also operates Rights Manager, a rights-management system that can help eligible rights holders identify and manage copyrighted audio and video used across Facebook and Instagram.

This is separate from simply delivering your music to the Meta music library. For eligible Euphoria clients, Euphoria also help manage supported rights and usage across Meta.