Menu
Distribute Your Music to AWA
Release your music on AWA and reach listeners in Japan through one of the country's established music streaming platforms. With a strong focus on Japanese music, curated playlists, lyrics, and community-driven listening, AWA provides an additional way for artists to build their presence in the Japanese market. Publish your music to AWA through Euphoria and manage your release alongside hundreds of other streaming platforms from one dashboard.
AWA at a Glance
Headquarters
Tokyo, Japan
Availability
Japan
Artist Platform
No
Distribution Method
Through labels / music distributors
Best For
Mandopop, Cantopop, J-pop, K-pop and Asian audiences
Editorial Playlists
Yes (via label/distributor)
Why Release on AWA?
Reach listeners in Japan
AWA is a Japanese music streaming service launched in 2015 and operated by AWA Co., Ltd., a joint venture established by Avex and CyberAgent.
For Japanese artists and international artists looking to develop an audience in Japan, distributing to AWA adds an important local platform alongside global services such as Spotify, Apple Music, and Amazon Music.
Strong focus on Japanese music
AWA combines international music with a strong selection of Japanese releases and locally relevant music discovery.
Listeners can explore music across J-pop, rock, hip-hop, anime-related music, Vocaloid, and other genres popular in Japan, making the platform particularly relevant for artists whose music connects with Japanese audiences.
Get discovered through playlists and recommendations
Playlists play an important role in music discovery on AWA.
Listeners can discover music through editorial playlists, genre and mood collections, rankings, recommendations, and playlists created by other users.
For artists targeting Japan, locally curated discovery provides another route to reach listeners beyond direct artist and track searches.
Connect with listeners through LOUNGE
One of AWA's distinctive features is LOUNGE, a real-time social listening experience where users can listen to music together and communicate through chat and reactions.
Artists can also participate in LOUNGE events, creating opportunities to interact directly with listeners around releases, anniversaries, special events, and other campaigns.
This gives AWA a more community-driven listening experience than many conventional streaming platforms.
Give listeners a deeper way to experience your music
AWA places a strong emphasis on lyrics as part of the listening experience, including real-time lyric display for supported tracks.
For artists releasing Japanese-language or lyric-focused music, accurate delivery of song and contributor information helps ensure listeners receive a complete experience around the release.
Release Procedures & Requirements
How Music Gets on AWA
Artists and labels can distribute official releases to AWA through a music distributor or label.
Upload your release to your distributor.
Your distributor validates your metadata, audio, and artwork.
The release is delivered to AWA.
AWA processes the release.
Your music becomes available according to your scheduled release.
Royalties are reported back through your distributor.
Distribute with Euphoria
Publish your music to AWA and hundreds of other digital music services from a single release.
Release Management
Release to AWA
Schedule future releases
Metadata management
Existing UPC & ISRC support
Release updates
Artist & Promotional Support
Dedicated account management
Artist profile support
Editorial playlist pitching, where applicable
In-app promotional opportunities, where applicable
Featured banner opportunities, where applicable
Distribution Benefits
Unlimited releases
One dashboard for all platforms
Monthly royalty reporting
Detailed analytics
Who Should Release on AWA?
AWA is particularly valuable if you:
Want to reach listeners in Japan
Are a Japanese artist or label
Release J-pop, Japanese rock, hip-hop, anime-related music, or other music relevant to Japanese audiences
Are an international artist looking to develop a fanbase in Japan
Want access to locally curated playlists and recommendations
Want opportunities to connect with listeners through social listening experiences such as AWA LOUNGE
Frequently
Asked Questions
How do I get my music on AWA?
Artists and labels generally deliver official releases to AWA through a music distributor or label. Euphoria distributes your music to AWA alongside hundreds of other digital music platforms and manages the technical delivery process on your behalf.
Can international artists release music on AWA?
Yes. AWA carries both Japanese and international music. International artists looking to build an audience in Japan can distribute their releases to AWA through Euphoria as part of a wider Japanese or global distribution strategy.
Can I choose my AWA release date?
Yes. When distributing your music through Euphoria, you can schedule your release for a future date. We recommend submitting your music in advance, particularly if you are planning editorial pitching or promotional activities around the release.
Can my music be pitched to AWA playlists?
Yes. AWA features editorial playlists and other curated discovery experiences. Labels and distributors can submit eligible priority releases for editorial consideration where applicable. Euphoria can support eligible releases with playlist pitching, but final placement is determined by AWA and cannot be guaranteed.
What is AWA LOUNGE?
AWA LOUNGE is a real-time social listening feature where users can listen to music together while communicating through chat and reactions. Artists may also participate in LOUNGE events, giving them another way to engage with fans around releases and special campaigns.
Can I update my release after it goes live?
Supported metadata and release updates can generally be submitted through your music distributor. If your release was distributed through Euphoria, our team can help submit supported changes to AWA on your behalf.
Can I switch distributors without removing my music from AWA?
Yes, but catalogue transfers should be carefully coordinated. When moving an existing release to Euphoria, reuse the same ISRCs and original release metadata wherever applicable. We recommend keeping the existing release live through your previous distributor until the replacement has been processed to minimise disruption.
Does AWA pay music royalties? How much?
Yes. AWA pays royalties to music rights holders through labels, distributors, and other licensing partners. AWA does not publicly disclose a fixed per-stream royalty rate, and actual earnings can vary depending on factors such as the listener's subscription plan, type of usage, and applicable licensing agreement. If your music is distributed through Euphoria, eligible AWA revenue will be included in your regular royalty reports and payouts.
Related
Resources
Related Resources
Ready to release on AWA?
Reach listeners in Japan through a streaming platform built around local music discovery and community listening. Distribute your music to AWA with Euphoria and manage every release from a single dashboard.
For Labels & Artists
For Creators
Music, rights, royalties and content—connected for labels, artists and creators.
About
For Labels & Artists
For Creators
Music, rights, royalties and content—connected for labels, artists and creators.
About
Menu
Distribute Your Music to AWA
Release your music on AWA and reach listeners in Japan through one of the country's established music streaming platforms. With a strong focus on Japanese music, curated playlists, lyrics, and community-driven listening, AWA provides an additional way for artists to build their presence in the Japanese market. Publish your music to AWA through Euphoria and manage your release alongside hundreds of other streaming platforms from one dashboard.
AWA at a Glance
Headquarters
Tokyo, Japan
Availability
Japan
Artist Platform
No
Distribution Method
Through labels / music distributors
Best For
Mandopop, Cantopop, J-pop, K-pop and Asian audiences
Editorial Playlists
Yes (via label/distributor)
Why Release on AWA?
Reach listeners in Japan
AWA is a Japanese music streaming service launched in 2015 and operated by AWA Co., Ltd., a joint venture established by Avex and CyberAgent.
For Japanese artists and international artists looking to develop an audience in Japan, distributing to AWA adds an important local platform alongside global services such as Spotify, Apple Music, and Amazon Music.
Strong focus on Japanese music
AWA combines international music with a strong selection of Japanese releases and locally relevant music discovery.
Listeners can explore music across J-pop, rock, hip-hop, anime-related music, Vocaloid, and other genres popular in Japan, making the platform particularly relevant for artists whose music connects with Japanese audiences.
Get discovered through playlists and recommendations
Playlists play an important role in music discovery on AWA.
Listeners can discover music through editorial playlists, genre and mood collections, rankings, recommendations, and playlists created by other users.
For artists targeting Japan, locally curated discovery provides another route to reach listeners beyond direct artist and track searches.
Connect with listeners through LOUNGE
One of AWA's distinctive features is LOUNGE, a real-time social listening experience where users can listen to music together and communicate through chat and reactions.
Artists can also participate in LOUNGE events, creating opportunities to interact directly with listeners around releases, anniversaries, special events, and other campaigns.
This gives AWA a more community-driven listening experience than many conventional streaming platforms.
Give listeners a deeper way to experience your music
AWA places a strong emphasis on lyrics as part of the listening experience, including real-time lyric display for supported tracks.
For artists releasing Japanese-language or lyric-focused music, accurate delivery of song and contributor information helps ensure listeners receive a complete experience around the release.
Release Procedures & Requirements
How Music Gets on AWA
Artists and labels can distribute official releases to AWA through a music distributor or label.
Upload your release to your distributor.
Your distributor validates your metadata, audio, and artwork.
The release is delivered to AWA.
AWA processes the release.
Your music becomes available according to your scheduled release.
Royalties are reported back through your distributor.
Distribute with Euphoria
Publish your music to AWA and hundreds of other digital music services from a single release.
Release Management
Release to AWA
Schedule future releases
Metadata management
Existing UPC & ISRC support
Release updates
Artist & Promotional Support
Dedicated account management
Artist profile support
Editorial playlist pitching, where applicable
In-app promotional opportunities, where applicable
Featured banner opportunities, where applicable
Distribution Benefits
Unlimited releases
One dashboard for all platforms
Monthly royalty reporting
Detailed analytics
Who Should Release on AWA?
AWA is particularly valuable if you:
Want to reach listeners in Japan
Are a Japanese artist or label
Release J-pop, Japanese rock, hip-hop, anime-related music, or other music relevant to Japanese audiences
Are an international artist looking to develop a fanbase in Japan
Want access to locally curated playlists and recommendations
Want opportunities to connect with listeners through social listening experiences such as AWA LOUNGE
Frequently
Asked Questions
How do I get my music on AWA?
Artists and labels generally deliver official releases to AWA through a music distributor or label. Euphoria distributes your music to AWA alongside hundreds of other digital music platforms and manages the technical delivery process on your behalf.
Can international artists release music on AWA?
Yes. AWA carries both Japanese and international music. International artists looking to build an audience in Japan can distribute their releases to AWA through Euphoria as part of a wider Japanese or global distribution strategy.
Can I choose my AWA release date?
Yes. When distributing your music through Euphoria, you can schedule your release for a future date. We recommend submitting your music in advance, particularly if you are planning editorial pitching or promotional activities around the release.
Can my music be pitched to AWA playlists?
Yes. AWA features editorial playlists and other curated discovery experiences. Labels and distributors can submit eligible priority releases for editorial consideration where applicable. Euphoria can support eligible releases with playlist pitching, but final placement is determined by AWA and cannot be guaranteed.
What is AWA LOUNGE?
AWA LOUNGE is a real-time social listening feature where users can listen to music together while communicating through chat and reactions. Artists may also participate in LOUNGE events, giving them another way to engage with fans around releases and special campaigns.
Can I update my release after it goes live?
Supported metadata and release updates can generally be submitted through your music distributor. If your release was distributed through Euphoria, our team can help submit supported changes to AWA on your behalf.
Can I switch distributors without removing my music from AWA?
Yes, but catalogue transfers should be carefully coordinated. When moving an existing release to Euphoria, reuse the same ISRCs and original release metadata wherever applicable. We recommend keeping the existing release live through your previous distributor until the replacement has been processed to minimise disruption.
Does AWA pay music royalties? How much?
Yes. AWA pays royalties to music rights holders through labels, distributors, and other licensing partners. AWA does not publicly disclose a fixed per-stream royalty rate, and actual earnings can vary depending on factors such as the listener's subscription plan, type of usage, and applicable licensing agreement. If your music is distributed through Euphoria, eligible AWA revenue will be included in your regular royalty reports and payouts.
Related
Resources
Related Resources
Ready to release on AWA?
Reach listeners in Japan through a streaming platform built around local music discovery and community listening. Distribute your music to AWA with Euphoria and manage every release from a single dashboard.
For Labels & Artists
For Creators
Music, rights, royalties and content—connected for labels, artists and creators.
About